Review Of ING Direct Savings and Electric Orange Checking Accounts
Published 1/20/09 (Modified 3/22/11) By MoneyBlueBook
Back in the pre-Internet caveman days, the very concept of a high interest savings account consisted of a bank deposit at your local neighborhood banking branch that offered an underwhelming .50% interest rate on deposits (merely half of a single percentage point). For most aggressive savers at the time, the only practical way of achieving a high annual percentage yield (APY) on bank deposits was to seek out the best CD rates by setting up a certificate of deposit account. However, given the less liquid nature of CDs compared to savings accounts, and the greater complexity with CD management and rollovers upon expiration, most bank consumers ended up accepting the low APY rates of the day. But with the emergence of the Internet and the World Wide Web came a new innovation with the force to change the financial landscape forever - online banking. With the rapid ascension and development of online banking came the emergence of online-only savings and money market accounts. With the ability to tap into substantially lower overhead costs, and the ability to eliminate the need to operate expensive bank branches or pay live tellers to manage them, online banks quickly surpassed traditional retail banks in what they could offer consumers in the way of improved 24/7 on-demand services and higher rate offers for bank deposits.
ING Direct - Leader Of The Early High Yield Savings Account Movement
One of the very first Internet based financial services firm to enter the U.S. virtual banking market was actually a large Dutch
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