Selling Consumer Electronics on eBay - It's All About the Accessories
Published 10/7/07 (Modified 3/22/11) By MoneyBlueBook
I don't do it as much as I used to but back in college and for a few years after I used to sell products on eBayas part of my experiment in running a part time online business. It was more of a hobby than anything else so I never quite grew it into something big. But I did learn a thing or two about online selling during that time.
When I was an active seller, I focused primarily on electronics and gadgets that I liked and that were must-haves at the time. One rudimentary search of eBay's auctions reveals the obvious - consumer electronics was and is still in great demand and there is fierce competition for steep discounted prices for such products. EBay consumers have grown accustomed to paying discounted prices for their electronics and this has made it more difficult for sellers today to profit from their sales.
Selling Electronics Is Tough
New eBay sellers will come to discover that consumer electronics is the toughest category to compete in. This is due to the slim margins for consumer electronics. Even Powersellers in this category often times only break even. The key to profiting from sales of consumer electronics is the bundling of products with value added accessories.
Successful eBay sellers make their money with accessories, or create packages that include items that have higher profit margins such as earphones, or padded protectors. This allows sellers to avoid competing on price alone. Profiting from the addition of accessories works because as a general psychological matter,
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