Gift Cards Are Not Particularly Thoughtful, But They Are Convenient and Great Presents For Some
Published 12/14/07 (Modified 3/9/11)By MoneyBlueBook
I'm a lazy guy. I'm also not a very big shopper. This combination tends to work against me when I have to buy presents for others during the Christmas holiday shopping season. Some people are easy to shop for but for others, it's an ordeal trying to figure out what to give them.
Sometimes I just want to take the easy, effortless route by dolling out cash to the masses. But I think most people are still very traditional and find the idea of giving out plain old cash very distasteful. This is how the marketing braniacs came up with gift cards. The way these businesses promote gift cards is quite brilliant since they've managed to convince many that giving a gift card means something more than just giving out cash, and that somehow the gift cards can convey the message of "I love you" better than cash ever could. But essentially, they are the same as cash except they don't carry the same gifting stigma. I know some people find gift cards and gift certificates to be tacky and unoriginal, but the cards do serve a useful purpose and in fact, I myself sometimes prefer gift cards over receiving an actual present.
Cash Is Best, But Gift Cards and Gift Certificates Are The Next Best Thing
Who doesn't like cash? It's the most versatile gift since you can do whatever you want with it - use it, spend it, save it, hide it, earn interest on it. One of the problems with receiving regular conventional gifts
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