Halo 3 - Is the Video Game Industry Getting Bigger Than the Movie Industry?
Published 9/26/07 (Modified 3/9/11) By MoneyBlueBook
Microsoft released Halo 3 - its highly anticipated Xbox 360 video game on Tuesday to much hype and acclaim. In case you didn't know, some enthusiasts have called it the biggest day in entertainment history. I think the only other game that could possibly top Halo 3 in the future is Blizzard Entertainment's upcoming Starcraft 2, but that's a story for another day. The Halo series have been very fun to play, and many people are going to be forking over their money to buy this must-have game. Although I used to be a big computer gamer and still enjoy the occasional video or computer game, today I prefer to just read about it and follow the industry spectacle.
Blockbuster Games are Big Money
According tomedia reports, when Halo 3 comes out Tuesday, the video game is expected to pull in more than $150 million in sales in the first 24 hours, outshining the $151 million that the Spiderman 3 movie did during its entire three day opening weekend in May.
What does this all mean? It means that the video game industry has finally flexed its muscle and shown that it's a force to be reckoned with. Popular blockbuster video games have become extremely profitable, with profit margins up to 90% compared to 40% or so for big time successful movies. Highly anticipated games can now easily outsell at retail what movies rake in at the box office.
Video Games Trumping the Movie Industry?
This made me wonder. Has the video game industry finally exceeded
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